Make it PDF, our preferred format
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Why Make It a PDF?
WTWH produces its many magazines using a "PDF Workflow". Before the magazine
is printed, all incoming digital files are preflighted and converted to one common file format - the PDF.
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The PDF Advantages
PDF files are compact in size and are easy to print and transmit via the Internet.
When we receive a corrected PDF file, minimal intervention is needed prior to the final press run. The ad
will print exactly as designed!
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What You Should Know
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It is crucial that strict specification guidelines are followed when creating your PDF.
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File errors occur when ads are not created to size, use non-Adobe non-embedded fonts, contain
non-CMYK color (RGB, index or Lab colored images).
- Files should not contain any ICC profiles.
- PDFs should not be ripped or trapped.
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Everytime a specification is violated, the file requires additional intervention to make it
compliant. This could result in an end-product that does not reflect the client's desired
output.
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VERY IMPORTANT! PDF files display on your monitor in RGB color
and this could be misleading and should not be used as a way to check for color accuracy.
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